Like You Care

Today, I recognised (in several places) a new, and rather disturbing trend.

Since when did we start predicting what people would get outraged about before it happened? I know the answer to that question, of course: Incident #1 took place when the cave next door started defecating outside and not where they slept, thus causing mass outrage in the cave community before some bright spark with a beard stole the idea and invented a hole in the ground. The fact remains, there is always someone shitting on your fun, good idea or general existence (see yesterday’s post) except now, thanks to the Internet, we can gain vital publicity by predicting when that indignation happens in the future.


The other part of this equation which is now (sadly and unavoidably) obvious are the people who love watching this happen. There’s always one on your friends list, but they’ll mostly keep themselves to themselves until something happens and their moral turpitude becomes so aroused as to be impossible to hide. Then you have a choice: expose them fully and give them a swift punt out of your timeline, or take them on.

It’s happened a bit with the football, over the last couple of weeks: someone who’ll try and make a cheap gag or fan the flames of controversy in the hope they get noticed, and then worry about the consequences later. This is no way to live a life anywhere, and for the record is really not the means to impress anybody. Yet, people still do it, over and again. Do they not grasp how horrible this is?


As time goes on, it is easier for me to highlight these shortcomings publicly via writing, despite the potential consequences of doing so. Maybe one day, when I am famous, someone will read every single one of these posts across multiple platforms and realise what I was doing, what the point was to all of this rambling. Only by acknowledging the existence of these people can there ever be a hope of not becoming one of them myself.

This process of highlighting becomes, over time, the means by which enlightenment is granted. Knowing what to look for, how these individuals ply their craft and, more significantly, that they seem to possess no comprehension that other people exist or indeed will be capable of reacting to prevent their actions. Sometimes it is worth the pursuit of righteousness, other times not. That whole ‘pick your battles’ thing is a saying for a damn good reason.


Moral outrage is the new Social media plug in: find a cause to be angry about, and a target for your schadenfreude, then away you go. Forget then, as soon as you can, that to be a functional member of society, this kind of behaviour is as reprehensible as those you attack in others that are not you. Perhaps, if both ends of the extremist scale could cancel each other out before we are all forced back into the caves for good, it would be the best result of all.

I’m not holding out much hope.

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